2021 had been particularly tough on the garment and textile industry in South Africa. We had been working closely with Time Clothing over this time to develop a new brand look and website that will help take the company into their next phase of growth.

Part of their wrap up for 2021 was a video message to their valued customers and suppliers, giving them a round-up of developments that happened throughout the year, and what they could look forward to in 2022 and beyond.

The video was shared to Time Clothing’s partners over the festive season. It showed a behind-the-scenes look at the real people behind the business who usually never get seen. This in turn helped to launch and build the new brand equity we had developed earlier in the year. It was very well received, with many customers saying they enjoyed seeing the smiling South Africans who manufacture their clothes.