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RCL Foods

Articulating a business
with many moving parts

The Challenge

How do you showcase a company with scores of brands in many different categories? In collaboration with Snazzi Solutions and Siyabonga Media, we developed a script and animation style that spoke to the wide variety of products and divisions within the RCL business.

The Result

By focusing on their purpose, we simplified their complex business to the single line (literally and figuratively) of bringing More Food, to More People, More Often. The video was used extensively in presentations, meetings, customer interactions, to great success. The marketing team at RCL were thrilled at what had been produced in such a short of time.

BEHIND THE SCENES Man Explaining
Cow Drawing